Marketing and Promotion

To grow your business you must have a marketing and promotion plan. Some believe that this is more important
than the product that you sell, as it does not matter how good your product is, if no-one knows about it, you will
not make many sales.
HBBA’s main purpose is to assist members with their marketing and promotion. However, it does not matter what
marketing channels and promotional ideas HBBA provide for members, if members do not take action, then nothing will
happen.
Some of the Marketing and Promotion Opportunities
1. Every week HBBA sends members ‘True Gems’ where they are given specific
ideas for marketing and promotion. (see a sample)
2. Every month members receive ‘Red Hot Chilli’ which discusses ways member
can learn how to get more clients; more sales; more skills; effective websites and more time. (see sample)
3. ‘Power Plus Promotion’ allows viewers and members to send a full page flyer
to a data base of around 3,000 (see sample) More details on how you can send a flyer.
4. Full page Profile for members in the Members
Directory
5. Provides members with Logos to enable them promote that
they are members.
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