Package 2.

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Keyword Optimisation

Most of us understand that we must have the pages on our websites keyword optimised if we wish to increase our ranking with the search engines and consequently increase traffic to our websites.

But many have not grasped that it is not our choice of keywords that is important. It is the words that visitors to Google search on. We are trying to optimise our keywords to suit the customers needs (not our choice – their choice!)

Another problem is that on any one page, one long tailed keyword should be used at a saturation level of around 1%-2%. Many of us throw a series of keywords on to the one page – not wise!

And it is most important to pick a word with a search volume that is not too high. The higher the search volume, the less likely you are of being found.

The videos below will not only explain exactly how to get your keyword optimisation correct, but they will actually show you how to do it! The Mindmap will give you a total picture of ‘what’ and ‘why’.

Click on Download Button to download your own copy of this video and save it to your hard drive

Please note that this video may take several minutes to download, depending on the speed of your internet connection.  The video is in a ZIP file.  Extract to a suitable file location on your computer and then double click on the file .HTML to run the video.

Click on Download Button to download your own copy of this video and save it to your hard drive

Please note that this video may take several minutes to download, depending on the speed of your internet connection.  The video is in a ZIP file.  Extract to a suitable file location on your computer and then double click on the file .HTML to run the video.

Click on Download Button to download your own copy of this video and save it to your hard drive

Please note that this video may take several minutes to download, depending on the speed of your internet connection.  The video is in a ZIP file.  Extract to a suitable file location on your computer and then double click on the file .HTML to run the video.

WARNING – bookmark this page as it will disappear once you click off it.