Design a Landing Page For Awesome Results

Designing a Landing Page which can be linked to from social media, email or pay per click will get better results from a variety of different advertisements. The transactions they enable are the ones crucial to your business, as they are almost always intended to sell.
 
Web pages that are specially designed to capture visitors, taking them directly to information that they are interested in, and asking them to become a customer, are known as Landing Pages.
 
Landing Pages aren’t really that secret, but not enough micro and home based business marketers use the awesome power they bring. If they took the trouble to design a Landing Page that was optimized to correspond with the keywords the searcher used, the results can be very powerful. In online advertising, landing pages are basic equipment.

This video will lead you through the exact steps you need to design a Landing Page

Conversion is about turning Web traffic into leads and sales. Marketers have to compare the click-through rates and conversion rates to determine the most profitable advertisement. A visitor taking the desired action on a Landing Page is referred to as a conversion.
 
The efficiency or quality of the Landing Page can be measured by its conversion rate; that is the percentage of visitors who complete the desired action. Since the economics of many online marketing programs are determined by the conversion rate, marketers constantly test alternatives and improvements to their Landing Pages.
 
There are lots of ways to attract visitors to your web site, but the true measure of success is always conversion. Internet marketers have used this tactic forever, and when done correctly, it is a standard marketing practice for anyone attempting to increase conversion.
 
Any page you create for a web site can be a Landing Page, including a specific blog post. It can really help conversions when you design a Landing Page so that the copy specifically matches the ad copy that brought the visitors there in the first place.
 
Use video; it’s been proven in many studies that video on Landing Pages increases conversion. Limit any data collection to name and email or your conversions will drop, unless what you are offering is so valuable people will give more information. Make your ‘thank you page’ pay. After your visitor takes the prescribed action you should direct them to a conversion or thank you page, but don’t waste that space; use it to create even more engagement by offering an unexpected freebie, eBook or download of some type.

Web pages can serve all kinds of purposes, but the purpose of a Landing Page is always to provoke some action – if not a sale, then some softer conversion, like a contact request or blog subscription. Landing Pages should be tested for conversion rate optimization. Since the main objective when you design a Landing Page is to drive conversions, it’s a good idea to test more than one version of the page and see which performs better.
 
Landing Pages will cut the cost of your advertising by increasing your conversion rates. When you get conversion right, all of your marketing programs become less expensive. Landing Pages serve as the gateway for conversion tracking and are the end result of a user clicking on an ad from somewhere.

Design a Landing Page for awesome results