How to Develop Customer Loyalty Programs to Sweep Your Business to Greatness

To business owners, the Holy Grail is to achieve ‘customer loyalty’. A customer loyalty program can ensure that customers are loyal and will remain with the business for many years. Both the customer and the business operator will know each other by name; will care for each other; will be grateful for the business and ultimately like each other.

You need to ensure that you have a customer loyalty program in place so that your customer does not become a statistic: 68% of customers who leave, do so because of a perceived indifference. The elusive grail you are searching for can be as simple and inexpensive, as a little human ‘touch’.

Direct marketing, internet marketing, niche marketing, network marketing and e-mail marketing, are amongst the most popular forms of marketing today. But often they do not have that personal ‘touch’. Appreciation marketing is the method that is taking over because it instantly gives your customer the feeling of being ‘cared’ for and is the perfect cornerstone for a customer loyalty program.

Check out this easy, economical method for building
a customer loyalty program

In this the new millennium, that once handwritten greeting card has been replaced by a robotic email or text message. People simply do not like this form of communication, regardless of how quick and inexpensive it is.

Building better and stronger relationships with your client base is more important today than it ever was before. Not saying ‘thank you’ does more damage than saying ‘thank you’ does good; so how often do you really say ‘thank you’ and mean it very sincerely – from the heart?

Successful business is all about that business setting itself apart and being unique. Email will certainly not do that for you. But greeting cards just might. In business ‘thank you’ has given companies and individuals a serious edge in the market place.’ Thank you’ messages can create a competitive advantage and be the structure behind your customer loyalty program.

Who has made a successful business based on this type of customer loyalty program? There are quite a few; Mary Kay Ash, founder of Mary Kay Cosmetics, has a personal philosophy of sending out three hand-written thank you notes every night. Tom Hopkins (a real estate business) sends out ten hand-written thank you cards every single day. He credits the thank you habit for creating a business that was built on 99% warm referrals.

Join with the ‘greats’. If you seriously want to develop a customer loyalty program that will make you stand out in the crowd and keep your customers coming back again and again, then try appreciation marketing – it really does work!

You can’t go past this customer loyalty program