A Simple Change in the
Way You Develop
Creative Product and Services
Will Make All the Difference to the Bottom Line of Your
Home Based Business

A creative product has to be a ‘good experience’; it is one that possesses some degree of unusualness (originality) and usefulness. A creative product is unique in that it combines both the creative person and process into a tangible object representing the ‘true’ measure of a person's creative ability. 

The value of creative product is measured by the society that receives the product.  Many creative products are produced in a home based business setup.

Creative product differs from works of art in that the value of the creative product is determined by how well it sells as it appeals to the senses and is validated by its usefulness. All creative product is indebted to other works in some way.

Pricing a creative product is one of the great challenges in life. Even though creative product is designed to wow a target audience, it’s also designed to do something even more important - generate a measurable response. The creative product is often more than the creator envisions; and the creator becomes more by creating it.

All marketing communications materials for the creative product should be compelling and simple to understand as the creative product is already likely to have a leading edge and be ahead of the competition. Study the competitive creative marketplace and assess where your creative work stands against competitors. Constantly improve the creative quality and capabilities, and assure timely and informative communication between the creative and the practical

Copyrights provide control over how a creative product is used. As soon as you write down a story, commit a photo to film or digital storage, or capture a video, your creative product is protected by copyright law. The creative product is always the ‘sizzle’ in any home based business.

Unless the creative product is outstanding, sales results may not be adequate. The protection of our creative product is even more critical in a digital world because the thousandth copy of a digital film is as pristine and pure as the original.

Sapphire Members with Expertise in Creativity 

Marion Wheatland of Spinning a Yarn

Barbara Gabogrecan of Painting and Crafts