Attraction Marketing 2

EXPOSED: How Experts Use Attraction Marketing Tactics to Build Their Client Base

“Appreciation wins out over self promotion every single time” – Kody Bateman

Have you considered using attraction marketing to grow your business? When we are building our business it is normal to promote it and let people know what it is we do and how good it is. You can do this via a website, through the media, via brochures etc. Some people are better at this than others. The ‘tall poppy syndrome’ probably comes from people putting themselves down – or simply not promoting themselves well.

But how much better the promotion of you and your business is, if someone else promotes it for you via the very powerful ‘word of mouth’. This is how attraction marketing works. All you really have to do to get this ‘word of mouth’ promotion working for you is to provide an excellent product or service and to let your clients know how special you think they are.

“I don’t know why they call it common sense. It really isn’t all that common” – Mark Twain

And what do you have to do to get people talking about you and your business? It really is common sense. In attraction marketing you keep reminding customers how great you think they are; you thank them, you congratulate them; you invite them; in other words, you show your appreciation in a truly heartfelt way. This will ensure you build worthwhile relationships and you will become ‘top of mind’ when they think about the type of products you supply.

“Feeling gratitude and not expressing it is like wrapping a present and not giving it.” – William Arthur Ward

Some people who are good at attraction marketing actually build into their budget the ability to give a certain number of gifts per year. There is no doubt about it – being able to give small gifts at appropriate times is a very powerful attraction marketing strategy. But you can also utilise an inexpensive and easy tool and get great results; try sending a personalised greeting card with a handwritten message. It can work wonders in building ‘word of mouth’ testimonials.

“It isn’t completely important what people think about you. It is, however, totally important how they feel about you.” - David Stern

Think about the statement above. Some people would say there is not much difference between ‘thinking’ and ‘feeling’ about you. But in attraction marketing there is a very big difference. People may consider you a very professional person; a well organised person; a selfless person; a good business man; an entrepreneur – a hundred different ways they can think of you. But when people ‘feel’ that you are a warm and giving person; they like you; they trust you; they feel close to you; they feel that you are just so nice – that is when they remain loyal customers. That is how attraction marketing works.

“You never get a second chance to make a first impression” - Will Rogers

Never was there a truer statement. That first impression is so important in attraction marketing. So when you first meet someone, a special card with a personal note of ‘thanks’ for taking the time to say hello and sharing some information with you, goes a long way to starting the relationship that can evolve into a dramatic and dynamic association. Just remember – don’t try to send a business message with this card – just be nice!

“If you don’t take care of your customers, someone else will.” - Anon

Truly caring for your customer is the first step in attraction marketing. The second step is letting them know just how much you care. A simple greeting card or postcard can make all the difference. Establish yourself in ‘top of mind awareness’ and watch you business grow in enormous leaps and bounds.